Grilling is always an important summer social activity for Americans, with close to 78% of grill or smoker owners in the U.S. saying that grilling is either “extremely important” or “pretty important” to their entertaining efforts. But that figure is likely to go up for this Memorial Day weekend — and the grill masters of LongHorn Steakhouse will be serving up help for aspiring grillers all weekend long.
“We want to guide grillers to become masters of their summer backyard grill-outs,” Kurt Hankins, executive chef at LongHorn Steakhouse, said in a news release. “Whether you’re trying a new recipe or perfecting an old favorite, we’re here to help everyone become a grill hero.”
To that end, the chain’s certified grill masters will be available via the third annual LongHorn Grill Us Hotline between Friday and Sunday. The grill masters prepare all grilled items on the LongHorn menu, from steaks to veggies, but receive extensive training particularly on how to prepare various cuts of steaks, season them appropriately and grill meat to the perfect degree of doneness.
Grillers who need some help can reach the grill masters by dialing 855-LH-GRILL (855-544-7455) or texting “LHGRILL” to 40679 for tips and real-time grilling advice. The hotline will be live between 12 and 5 p.m. Eastern Time.
May is National Barbecue Month, with long days and good weather across the country encouraging people to get outside and grill. “Whether you think barbecuing requires gas or charcoal, or that ribs should only be parboiled, or if you insist that asparagus must be sautéed with olive oil,” Michael T. Jarvis of the Agricultural Marketing Service posted on the U.S. Department of Agriculture blog earlier this month, “it is time to fire up the BBQ.”
The USDA is also encouraging home grillers to use the start of the grilling season to brush up on the grilling safety guidelines put out by the agency.
The Grill Us Hotline will be live during the Fourth of July and Labor Day weekends, too, to help with those holiday celebrations.