Square’s New Coffee Ordering App for Mobiles Includes ‘Arrival Prediction’ for Perfect Results

It’s been clear for a while now that Americans love their coffee — in fact, 61% of the population drinks coffee every single day, according to research by the National Coffee Association. But recent app developments have made it even easier to get a morning caffeine fix. Square, the tech startup behind the mobile credit […]

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PETA Brings Virtual Reality Program ‘I, Chicken’ to Pennsylvania College Campuses

If you live in Pennsylvania and you’ve ever wondered what life looks like “from a poultry point of view,” PETA has you covered. The animal rights advocacy group has begun touring college campuses across Pennsylvania, CBS Philadelphia contributor Molly Daly reports, and they’re bringing along something called I, Chicken, which will give people an idea of what […]

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Facebook Uses Targeted Advertising Methods to Expand Into the World of Mobile Ads

Marketers and advertisers are constantly looking for new and better ways to reach their customers, and even though the Internet has vastly improved their outreach, simply putting an ad online doesn’t necessarily mean consumers will see it. In fact, over 75% of the time, search engine users won’t even go past the first page of a search […]

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Dropping Prices and Improved Technology Mean a Bright Outlook for Solar Power in the U.S

The United States may be the world’s biggest energy consumer, but we have a lot to learn from Western Europe when it comes to renewable energy. U.S. solar capacity has more than quadrupled since 2010, according to the U.S. Energy Information Administration, but we are still lagging behind countries in Western Europe, which are making much better […]

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Make it Work: Can Apple’s Smart Watch Become the Latest Fashion Accessory?

Horology — the art or science of time keeping — just got a major upgrade with the advent of Apple’s new smartwatch. After nearly three years of development and much anticipation, Apple finally gave consumers a glimpse of its latest gadget. Though the device is scheduled to debut early next year, the design has been […]

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With Google My Business, Do Businesses Still Need SEO?

With email and searches topping out as the most popular activities on the internet and search engines influencing at least 30% of all online purchases, it’s more important than ever for businesses to optimize their search-ability online. Many businesses have turned to search engine optimization services to fill this need, but will Google’s recent rollout […]

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