Developing a strategy for social media is essential if you want to ensure that you will be able to achieve the best return on your investment for your social media program. That said, there are certain steps you need to take to develop a social media strategy which I’ve detailed below. As a marketing consultant […]
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For small businesses and those operating within a specific physical area, local SEO continues to be a major priority. Ensuring that an organization’s product or service can be found when someone nearby conducts a relevant search can make or break that business’s ability to survive. After all, “near me” searches have risen to dizzying heights […]
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Young people often find themselves struggling with becoming a responsible adult. It’s a cliche that young adults have trouble living up to the same standards held by previous generations, and it’s not entirely an accurate one — while the current generation may seem less productive than the ones before it, it also faces significant stressors […]
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