In a world where sustainability has become more important than ever, one paper manufacturer in Dubai is putting their money (paper?) where their mouth is. The Middle East Paper Co (Mepco) has been named ‘Paper Recycling Company of the Year’ at the inaugural Middle East Waste and Recycling Awards.
“We are extremely proud to have received recognition for our paper recycling activity at the first awards,” said engineer Sami Al-Safran, chief executive officer of Mepco. “Not only is this a testament to the hard work and dedication of our team — to both customers and our growth as a business — but also to our business model, which is unique in the region.”
Having been judged by a panel of prominent and respected experts, spokespeople, and advocates knowledgeable in the field of environmental sustainability, Mepco was found to have high recycling levels, sustainable business operations, and positive contributions to the diversion and minimization of waste in the Middle East. Since it is estimated that approximately 17% of everything printed is considered waste, their efforts have the opportunity to not only bring that percentage down, but to encourage others to follow in their sustainable footsteps: if a paper producer is committed to eliminating paper waste, other businesses and consumers can be as well. Plus, Mepco is proving that sustainability can still be profitable.
“Our business model continues to deliver profitability, as we provide paper and containerboard products to local and regional markets, and we are looking forward to ongoing and sustainable growth.”
The act of recycling paper may not seem like that big of a deal, but the benefits are vast: recycling one ton of the stuff can save 17 trees, 7,000 gallons of water, 380 gallons of oil, 3.3 cubic yards of landfill space and 4,000 kilowatts of energy (enough to power the average U.S. home for six months), and reduce greenhouse gas emissions by one metric ton of carbon equivalent (MTCE). By saving energy, conserving natural resources, and reducing greenhouse gas emissions, it negates the effects of every major aspect of pollution.
The award was just one of many at the event hosted by Waste and Recycling Middle East magazine; focused on recognizing outstanding individuals and organizations in the Middle East that have demonstrated leadership and innovation in their fields and industries, and who have significantly contributed to environmental sustainability (not to mention economic viability), the Middle East Waste and Recycling Awards have greatly supported the region’s commitment to a greener future.
